Virtual Asset Regulatory Authority (VARA) has issued guidelines for Dubai’s virtual asset marketing and advertising. The issued guidelines state that digital asset marketing and promotion apply to any business that employs media outlets and publishing channels in Dubai. According to the statement, the rules “ensure absolute truth, openly indicate any promotional aim, and in no way misrepresent the assured nature of their returns.” Rules for Dubai-Licensed VASPs The Virtual Asset Regulatory Authority (VARA), Dubai’s virtual asset regulator, has released laws regarding the promotion and marketing of digital assets. The regulations reflect the regulator’s objective to offer a legal structure that promotes economic opportunities without affecting the integrity of the market. The VARA principles cover all types of outreach, awareness-raising, customer involvement, communications, and marketing, involving the publication of information and investor solicitation. They also cover any virtual assets used by any organization to promote themselves to clients in Dubai, especially through media outlets and publishing channels situated in Dubai. As per the report: “Guidelines further detail the obligations of Dubai licensed VASPs [virtual assets service providers] and any advertising platforms that are positioning VA [virtual assets] content across traditional and new-age media channels for the Dubai market, to ensure factual accuracy, expl...
