The Goblintown success story is one for the books. The Moonbirds came into prominence in a bearish market, but the Goblins took over in the middle of a global recession and the NFTs first winter. How did these misfits do it? Using confusion, misdirection, FOMO, and a great marketing plan that took everyone by surprise. People weren’t sure of what was happening, but they didn’t want to stay out of the party. The creators of Goblintown made it easy for them. First of all, the project was a free mint. Second, it uses a Creative Commons Zero license, which means no Copyright and the possibility of commercializing the Goblin drawings as needed. Third, even though the hype was there, they didn’t use influencers, cross promotions, or whitelisting. Maybe because of that, the mint didn’t generate a gas war like many other successful projects. Goblintown ‘s Unusual Launch Launched on May 22, 2022, the generative collection runs over the Ethereum blockchain. From the beginning, Goblintown promised, “No roadmap. No Discord. No utility. CC0. Contract wasn’t actually written by goblins.” The other sentence that stands out from Goblintown’s website is: “Don’t be f*cking greedy. That’s how we got ourselves here.” This suggests that the collection serves as a commentary on the NFT market and culture. And that’s not the only clue pointing that way. On the slightly negative side, the royalties are a whopping 1...
